Lancaster, Geoffrey A. <br/><br/>
Essentials of marketing / 
Geoffrey A. Lancaster and Lester Massingham 
 - Berkshire :  Mc Graw- Hill,   1988. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070841810 
<br/><br/><label>LCCN: </label>8725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing -- Case studies--Marketing -- Case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / Lan 1988