Boyd, Harper W. <br/><br/>
Marketing management :  a strategic approach / 
Harper W. Boyd jr. and Orville C. Walker jr. 
 - Boston :  IRWIN,  1990. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>025605827X 
<br/><br/><label>LCCN: </label>8935302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management--Marketing -- Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Boy 1990