Marketing financial services / 
edited by Christine Ennew, Trevor Watkins and Mike Wright 
 - Oxford :  Butterworth- Heinemann,  1995. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750622474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry
<br/><br/><label>LC Class. No.: </label>HG4011  / Mar 1995