Yeshin, Tony <br/><br/>
Intergrated marketing communications :  a holistic approach / 
Tony Yeshin 
 - Oxford :  Butterworth-Heinemann,  1998. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0750619236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Yes 1998