Baker, Micheal J. <br/><br/>
The marketing manual / 
Michael J. Baker 
 - Oxford :  Butterworth- Heinemann,  1998 
<br/><br/> Includes index 
<br/><br/>Bibliography : p. 273-276 
<br/><br/><label>ISBN: </label>0750636521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Bak 1998