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Strategic marketing management 1997-98 : Planning and control, analysis and decision / Paul Fifield and Colin Gilligan.

By: Fifield, Paul.
Contributor(s): Gilligan, Colin, jt. aut [Gilligan, Colin, jt. aut.].
Material type: materialTypeLabelBookSeries: CIM workbook series. Publisher: Oxford : Butterworth-Heinemann, 1997ISBN: 0750635819.Subject(s): Chartered Institute of Marketing | Marketing -- Management -- Marketing -- Management | Marketing -- Management -- Case studies -- Marketing -- Management -- Case studies -- Marketing -- Management -- Case studies | Strategic planning -- Periodicals -- Strategic planning -- Periodicals | Decision-making -- Case studies -- Decision-making -- Case studies
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Includes index

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