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Contemporary marketing / Louis E. Boone, David L. Kurtz.

By: Boone, Louis E.
Contributor(s): Kurtz, David L.
Material type: materialTypeLabelBookSeries: Dryden Press series in marketing. Publisher: Chicago : Dryden Press, c1986Edition: 5th ed.ISBN: 0030031893.Subject(s): MarketingDDC classification: 658.8
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Bibliography: p. [1]-[6] (2nd group).

Includes bibliographies and index.

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