University Of Zambia Online Public Access Catalogue
Advertising and the public / [by] Ralph Harris and Arthur Seldon.
By: Harris, Ralph.
Contributor(s): Seldon, Arthur.
Material type:
BookPublisher: [London] : Published for the Institute of Economic Affairs by A. Deutsch, [1962]Subject(s): Advertising -- Handbooks, manuals, etc. -- Advertising -- Handbooks, manuals, etc
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"This book and its companion volume Advertising in action have grown out of an earlier work, Advertisng in a free society, which was written in 1958."
Published for the Institute of Economic Affairs.
Includes bibliographical references.
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