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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.

By: Tarpey, Lawrence X.
Contributor(s): Peter, J. Paul | Donnelly, James H.
Material type: materialTypeLabelBookPublisher: Plano, Tex. : Business Publications, 1982Edition: Rev. ed.ISBN: 0256027129 (pbk.).Subject(s): Marketing -- Management. -- Marketing -- ManagementDDC classification: 658.8
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