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Macro marketing / Reed Moyer, Michael D. Hutt.
Material type:
TextSeries: Wiley/Hamilton series in marketingPublication details: Santa Barbara [Calif.] : Wiley, c1978.Edition: 2d edISBN: - 0471026999
- 380.1
- HF5415 .M678 1978
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"A Wiley/Hamilton publication."
Includes bibliographical references and indexes.
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