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Macro marketing / Reed Moyer, Michael D. Hutt.

By: Moyer, Reed.
Contributor(s): Hutt, Michael D.
Material type: materialTypeLabelBookSeries: Wiley/Hamilton series in marketing.Publisher: Santa Barbara [Calif.] : Wiley, c1978Edition: 2d ed.ISBN: 0471026999.Subject(s): MarketingDDC classification: 380.1
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"A Wiley/Hamilton publication."

Includes bibliographical references and indexes.

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