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Communication and persuasion : psychological studies of opinion change / by Carl I. Hovland., Irving L. Janis and Harold H. Kelley.

By: Hovland, Carl Iver, 1912-, Hovland, Carl Iver, 1912-.
Contributor(s): Janis, Irving Lester, 1918-, Janis, Irving Lester, 1918-.
Material type: materialTypeLabelBookSeries: Yale paperbounds Y-76.Publisher: New Haven : Yale University Press, [1963, c1953]Subject(s): Persuasion (Psychology) | Communication
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First published in 1953.

Includes bibliographies.

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