Consumer behaviour / Wayne D. Hoyer and Deborah J. Maclnnis.
By: Hoyer, Wayne D.
Contributor(s): Maclnnis, Deborah J.
Material type:
BookPublisher: Boston : Houghton Mifflin, 2000ISBN: 0618013261.Subject(s): Consumer behavior | Motivation research (Marketing) | ConsumptionDDC classification: 658.83
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Includes bibliographical references and index
University Of Zambia Online Public Access Catalogue

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