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Marketing management/ Philip Kotler and Kevin Keller.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006Edition: 12th ed.Description: xxxix, 729p. ill.ISBN: 0131457578.Subject(s): Marketing --Management
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