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Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper : a report of the Bureau of Applied Social Research, Columbia University.

By: Katz, Elihu, 1926-, Katz, Elihu, 1926-.
Contributor(s): Lazarsfeld, Paul Felix | Columbia University. Bureau of Applied Social Research. Columbia University. Bureau of Applied Social Research.
Material type: materialTypeLabelBookSeries: Foundations of communications research ; vol. 2. Publisher: New York : London : New York : London : Free Press ; Collier-Macmillan, Free Press ; Collier-Macmillan, [1965]Subject(s): Public opinion | Communication
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First published in 1955.

Bibliography: p. 381-393.

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