Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper : a report of the Bureau of Applied Social Research, Columbia University.
Material type:
TextSeries: Foundations of communications research ; vol. 2Publication details: New York : London : Free Press ; Collier-Macmillan, New York : London : Free Press ; Collier-Macmillan, [1965]Subject(s):
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First published in 1955.
Bibliography: p. 381-393.
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