Experiments on mass communication / by Carl I. Hovland, Arthur A. Lumsdaine [and] Fred D. Sheffield.
By: Hovland, Carl I.
Material type:
BookSeries: Studies in social psychology in World War II ; v. 3. Publisher: Princeton, NJ : Princeton University Press, 1966Subject(s): Communication
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First published in 1949.
University Of Zambia Online Public Access Catalogue

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