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Communication of innovations; a cross-cultural approach [by] Everett M. Rogers with F. Floyd Shoemaker.

By: Rogers, Everett M.
Contributor(s): Shoemaker, F. Floyd.
Material type: materialTypeLabelBookPublisher: New York, Free Press [1971]Edition: 2d ed.Subject(s): Social change -- Cross-cultural studies. -- Social change -- Cross-cultural studies | Technological innovations -- Social aspects. -- Technological innovations -- Social aspects | Diffusion of innovationsDDC classification: 301.2/42
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First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.

Bibliography: p. 387-466.

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