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Marketing management : analysis, planning, and control / Philip Kotler.

By: Kotler, Philip.

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BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Edition: 4th ed.Subject(s): Marketing -- Management. -- Marketing -- ManagementDDC classification: 658.8

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Short Loan material	Main Library Academic reserves/Short loan	HF5415.13 (Browse shelf)	1	Available		33729000848841

Includes bibliographical references and indexes.

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University of Zambia Library

Marketing management : analysis, planning, and control / Philip Kotler.

By: Kotler, Philip.