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Advertising and promotion: an integrated marketing communications perspective /George E. Belch and Michael A. Belch

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookSeries: McGraw-Hill Higher Education. Publisher: Boston: McGraw-Hill, 2001Edition: 5th ed.ISBN: 0072314451.Subject(s): Advertising | Sales promotion | Communication in marketing
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5823 BEL 2001 C.1 (Browse shelf) 1 Available 33729000713516

Includes bibliographical references and index

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