University Of Zambia Online Public Access Catalogue
Contemporary advertising / Courtland L. Bovee and William F. Arens.
By: Bovee, Courtland L.
Contributor(s): Arens, William F.
Material type:
BookSeries: Irwin series in marketing. Publisher: Homewood, IL : Irwin, 1986Edition: 2nd ed.ISBN: 0256033021.Subject(s): Advertising -- Handbooks, manuals, etc. -- Advertising -- Handbooks, manuals, etc
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Short Loan material
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Main Library Academic reserves/Short loan | HF5804 BOV (Browse shelf) | 1 | Available | 33729002089360 | |
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Short Loan material
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Main Library Academic reserves/Short loan | HF5804 BOV (Browse shelf) | 2 | Available | 33729001477467 |
Includes bibliographical references and index.
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