Contemporary advertising / Courtland L. Bovee and William F. Arens.

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TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, 1986.Edition: 2nd edISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Short Loan material	Main Library Academic reserves/Short loan				HF5804 BOV (Browse shelf(Opens below))				1	Available			33729002089360
	Short Loan material	Main Library Academic reserves/Short loan				HF5804 BOV (Browse shelf(Opens below))				2	Available			33729001477467

Includes bibliographical references and index.

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