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Principles of marketing / Philip Kotler, Northwestern University and Gary Armstrong, University of North Carolina.

By: Kotler, Philip- [author].
Contributor(s): Armstrong, Gary [author].
Material type: materialTypeLabelBookPublisher: New Jersey : Prentice Hall, 1999Description: xviii, 635 pages [and other various pages] : illustrations.ISBN: 013950020.Subject(s): Marketing
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