University Of Zambia Online Public Access Catalogue
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Contributor(s): Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.
Material type:
BookPublisher: Los Angeles : SAGE, 2011Edition: 3rd ed.Description: xiv, 603p. ill.ISBN: 9781412980180.Subject(s): Marketing research | Consumer behavior - Research
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
Kitwe Library On Shelf | HF 5415.3 HAN 2011 (Browse shelf) | 1 | Available | 33729005562082 |
Browsing Kitwe Library Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF 5415.13 CAP 2009 Managing marketing in the 21st century : | HF 5415.13 CAP 2009 Managing marketing in the 21st century : | HF 5415.2 MAL 2015 Essentials of marketing research : | HF 5415.3 HAN 2011 Handbook of marketing scales : | HF 5437 LYS 2012 Purchasing and supply chain management / | HF 5437 LYS 2012 Purchasing and supply chain management / | HF 5437 LYS 2012 Purchasing and supply chain management / |
Includes bibliographical references and index.
There are no comments for this item.