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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Contributor(s): Material type: TextPublication details: Los Angeles : SAGE, 2011.Edition: 3rd edDescription: xiv, 603p. illISBN:
  • 9781412980180
Subject(s): LOC classification:
  • HF 5415.3 HAN 2011
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Kitwe Library On Shelf HF 5415.3 HAN 2011 (Browse shelf(Opens below)) 1 Available 33729005562082

Includes bibliographical references and index.

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