Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type:
TextPublication details: Los Angeles : SAGE, 2011.Edition: 3rd edDescription: xiv, 603p. illISBN: - 9781412980180
- HF 5415.3 HAN 2011
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Kitwe Library On Shelf | HF 5415.3 HAN 2011 (Browse shelf(Opens below)) | 1 | Available | 33729005562082 |
Includes bibliographical references and index.
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