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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Contributor(s): Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE, 2011Edition: 3rd ed.Description: xiv, 603p. ill.ISBN: 9781412980180.Subject(s): Marketing research | Consumer behavior - Research
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