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Monographs of the Journal of Consumer Research

Material type: materialTypeLabelContinuing resourceAnalytics: Show analyticsPublisher: JSTOR ISSN: 15318125.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: MJCR is devoted to publishing major works that generate authoritative new findings about consumer research based on large-scale empirical studies or conceptual integration and model development.
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MJCR is devoted to publishing major works that generate authoritative new findings about consumer research based on large-scale empirical studies or conceptual integration and model development.

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