Monographs of the Journal of Consumer Research
Material type:
Continuing resourceAnalytics: Show analyticsPublisher: JSTOR ISSN: 15318125.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: MJCR is devoted to publishing major works that generate authoritative new findings about consumer research based on large-scale empirical studies or conceptual integration and model development.
| Item type | Current location | Call number | URL | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Electronic Resource
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Main Library Serials | WWW.JSTOR.ORG (Browse shelf) | https://www.jstor.org/journal/monojconsrese | 1 | Available | 812512001 |
MJCR is devoted to publishing major works that generate authoritative new findings about consumer research based on large-scale empirical studies or conceptual integration and model development.
University Of Zambia Online Public Access Catalogue

Electronic Resource
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