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Journal of Marketing Theory and Practice

Material type: TextPublication details: JSTORISSN:
  • 10696679
Subject(s): LOC classification:
  • https://www.jstor.org/journal/jmarktheoprac
Summary: The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Electronic Resource Main Library Serials WWW.JSTOR.ORG (Browse shelf(Opens below)) Link to resource 1 Available 6679121993
Electronic Resource Main Library Serials WWW.JSTOR.ORG (Browse shelf(Opens below)) 2 Available 66791842010

The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing

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