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Journal of Marketing Theory and Practice

Material type: materialTypeLabelBookPublisher: JSTOR ISSN: 10696679.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing
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Item type Current location Call number URL Copy number Status Date due Barcode
Electronic Resource Electronic Resource Main Library
Serials
WWW.JSTOR.ORG (Browse shelf) https://www.jstor.org/journal/jmarktheoprac 1 Available 6679121993
Electronic Resource Electronic Resource Main Library
Serials
WWW.JSTOR.ORG (Browse shelf) 2 Available 66791842010

The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing

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