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Journal of Marketing Research

Material type:

TextPublication details: JSTORISSN:

00222437

Subject(s):

Business, Business & Economics, Marketing & Advertising

LOC classification:

https://www.jstor.org/journal/jmarkrese

Summary: Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Electronic Resource	Main Library Serials				WWW.JSTOR.ORG (Browse shelf(Opens below))			Link to resource	1	Available			2437111964
	Electronic Resource	Main Library Serials				WWW.JSTOR.ORG (Browse shelf(Opens below))				2	Available			24374962012

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Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.

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