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Journal of Marketing Research

Material type: materialTypeLabelBookPublisher: JSTOR ISSN: 00222437.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.
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Item type Current location Call number URL Copy number Status Date due Barcode
Electronic Resource Electronic Resource Main Library
Serials 		WWW.JSTOR.ORG (Browse shelf) https://www.jstor.org/journal/jmarkrese 1 Available 2437111964
Electronic Resource Electronic Resource Main Library
Serials 		WWW.JSTOR.ORG (Browse shelf) 2 Available 24374962012

Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.

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