Material type: BookPublisher: JSTORISSN: 00222429.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: The Journal of Marketing (JM) is the premier, broad-based scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
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The Journal of Marketing (JM) is the premier, broad-based scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
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