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Journal of Consumer Research

Material type: materialTypeLabelContinuing resourceAnalytics: Show analyticsPublisher: JSTOR ISSN: 00935301.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.
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