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Journal of Advertising

Material type: TextPublication details: JSTORISSN:
  • 00913367
Subject(s): LOC classification:
  • https://www.jstor.org/journal/jadve
Summary: The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Electronic Resource Main Library Serials WWW.JSTOR.ORG (Browse shelf(Opens below)) Link to resource 1 Available 3367111972
Electronic Resource Main Library Serials WWW.JSTOR.ORG (Browse shelf(Opens below)) 2 Available 33673942010

The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research.

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