University Of Zambia Online Public Access Catalogue
Journal of Advertising
Material type:
BookPublisher: JSTOR ISSN: 00913367.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research.
| Item type | Current location | Call number | URL | Copy number | Status | Date due | Barcode |
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Electronic Resource
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Main Library Serials | WWW.JSTOR.ORG (Browse shelf) | https://www.jstor.org/journal/jadve | 1 | Available | 3367111972 | |
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Electronic Resource
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Main Library Serials | WWW.JSTOR.ORG (Browse shelf) | 2 | Available | 33673942010 |
The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research.
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