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Strategic management in the media : from theory to practice / Lucy Kung.

By: kung, Lucy.
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE, 2006Description: 248p. : ill.ISBN: 9781412903134.Subject(s): Mass media - Management | Strategic planning
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Kitwe Library
On Shelf 		P 96.M34 KUN 2008 (Browse shelf) 1 Available 33729005562355

Includes bibliographical references and index.

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