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Consumerism : search for the consumer interest / edited by David A. Aaker & George S. Day.

By: Aaker, David A.
Contributor(s): Day, George S.
Material type: materialTypeLabelBookPublisher: New York : Free Press, c1978Edition: 3d ed.ISBN: a13.1..1.11 a13.2..1.10.Subject(s): Consumer protection -- United States. -- Consumer protection -- United StatesDDC classification: 381/.3
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Includes bibliographical references and index.

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