University Of Zambia Online Public Access Catalogue
D�ecisions Marketing
Material type:
Continuing resourceAnalytics: Show analyticsPublisher: JSTOR ISSN: 07797389.Subject(s): Business, Business & Economics, Marketing & AdvertisingSummary: Decisions Marketing is a managerial journal targeting academics and practitioners interested in developing an up-to-date and distanced view on the latest marketing methods and practices. Papers deal with concepts and methods than can be used to make marketing decisions and define marketing strategies.They also analyze emerging marketing approaches and practices.
| Item type | Current location | Call number | URL | Copy number | Status | Date due | Barcode |
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Electronic Resource
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Main Library Serials | HTTP://WWW.JSTOR.ORG (Browse shelf) | http://www.jstor.org/journal/decimark | 1 | Available | 73891993 | |
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Electronic Resource
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Main Library Serials | HTTP://WWW.JSTOR.ORG (Browse shelf) | 2 | Available | 7389702013 |
Decisions Marketing is a managerial journal targeting academics and practitioners interested in developing an up-to-date and distanced view on the latest marketing methods and practices. Papers deal with concepts and methods than can be used to make marketing decisions and define marketing strategies.They also analyze emerging marketing approaches and practices.
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