University Of Zambia Online Public Access Catalogue
Advertising and the community; edited by Alexander Wilson.
Contributor(s): Wilson, Alexander.
Material type:
BookPublisher: Manchester, Manchester U.P., 1968ISBN: 0719003369.Subject(s): Advertising -- Handbooks, manuals, etc. -- Advertising -- Handbooks, manuals, etcDDC classification: 659.1
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"The chapters which follow are based on contributions made at two seminars on advertising organized by the Extra-Mural Department of Manchester University, and held at Holly Royde College, in 1966 and 1967."
Bibliography: p. 225-226.
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