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Scientific advertising [by] Claude Hopkins.

By: Hopkins, Claude C., 1866-1932, Hopkins, Claude C., 1866-1932.
Material type: materialTypeLabelBookPublisher: London, MacGibbon & Kee, 1968Edition: [New ed.], introduction by David Ogilvy. [New ed.], introduction by David Ogilvy.Subject(s): Advertising -- Handbooks, manuals, etc. -- Advertising -- Handbooks, manuals, etcDDC classification: 659.1
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