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Consumer behavior [by] Thomas S. Robertson.

By: Robertson, Thomas S.
Material type: materialTypeLabelBookPublisher: [Glenview, Ill.] Scott, Foresman [1970]Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.83
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"The material in this book was prepared initially as a part of a ... textbook, Managerial analysis in marketing, by Frederick D. Sturdivant et al."

Bibliography: p. 147-161.

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