Consumer behavior [by] Thomas S. Robertson.
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TextPublication details: [Glenview, Ill.] Scott, Foresman [1970]Subject(s): DDC classification: - 658.83
- HF5415.3 .R57
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"The material in this book was prepared initially as a part of a ... textbook, Managerial analysis in marketing, by Frederick D. Sturdivant et al."
Bibliography: p. 147-161.
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