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Social marketing : changing behaviors for good / Nancy R. Lee and Philip Kotler.

By: Kotler, Philip.

Contributor(s): Lee, Nancy R.

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BookPublisher: Los Angeles : SAGE, 2016Edition: 5th ed.Description: xv, 567p. : ill.ISBN: 9781452292144.Subject(s): Social marketing | Behavior modification

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	Kitwe Library On Shelf	HF 5414 KOT 2016 (Browse shelf)	1	Available		33729005561977

Includes index.

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University of Zambia Library

Social marketing : changing behaviors for good / Nancy R. Lee and Philip Kotler.

By: Kotler, Philip.

Contributor(s): Lee, Nancy R.