University Of Zambia Online Public Access Catalogue
Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia.
By: Nicosia, Francesco M.
Contributor(s): University of California. School of Business Administration. University of California. School of Business Administration | University of California. Survey Research Center. University of California. Survey Research Center.
Material type:
BookSeries: Prentice-Hall international series in management; Prentice-Hall behavioral sciences in business series.Publisher: Englewood Cliffs, N.J., Prentice-Hall [1966]Subject(s): Consumer behavior | Consumption (Economics)DDC classification: 658.83
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"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography: p. 247-272.
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