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Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia.

By:

Nicosia, Francesco M

Contributor(s):

University of California. School of Business Administration. University of California. School of Business Administration
University of California. Survey Research Center. University of California. Survey Research Center

Material type:

TextSeries: Prentice-Hall international series in management | Prentice-Hall behavioral sciences in business seriesPublication details: Englewood Cliffs, N.J., Prentice-Hall [1966]Subject(s):

DDC classification:

658.83

LOC classification:

HF5415.3 .N5

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"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."

Bibliography: p. 247-272.

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