Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.
Contributor(s): Kassarjian, Harold H | Robertson, Thomas S.
Material type:
BookSeries: Scott, Foresman series in marketing. Publisher: Glenview, Ill. : Scott, Foresman, c1981Edition: 3rd ed.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342
No physical items for this record
Includes bibliographical references and indexes.
University Of Zambia Online Public Access Catalogue

There are no comments for this item.