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Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.

Contributor(s): Kassarjian, Harold H | Robertson, Thomas S.
Material type: materialTypeLabelBookSeries: Scott, Foresman series in marketing. Publisher: Glenview, Ill. : Scott, Foresman, c1981Edition: 3rd ed.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342
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Includes bibliographical references and indexes.

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