Consumer behavior : the dynamics of consumer reaction. Sponsored by the Committee for research on consumer attitudes and behavior / edited by Lincoln H. Clark.
Contributor(s): Clark, Lincoln Harold, 1910-.
Material type:
BookSeries: Consumer behavior ; v. l.Publisher: New York : New York University Press, 1955Subject(s): Consumers
Contents:
v. 1. The dynamics of consumer reaction -- v. 2. The life cycle and consumer behavior.
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v. 1. The dynamics of consumer reaction -- v. 2. The life cycle and consumer behavior.
University Of Zambia Online Public Access Catalogue

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