Consumer behavior : the dynamics of consumer reaction. Sponsored by the Committee for research on consumer attitudes and behavior / edited by Lincoln H. Clark.
Material type:
TextSeries: Consumer behavior ; v. lPublication details: New York : New York University Press, 1955.Subject(s):
Contents:
v. 1. The dynamics of consumer reaction -- v. 2. The life cycle and consumer behavior.
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v. 1. The dynamics of consumer reaction -- v. 2. The life cycle and consumer behavior.
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